When Everyone on Trail Uses It, Is That Marketing?

When Everyone on Trail Uses It, Is That Marketing?

Before a piece of gear can prove itself to us, something has to convince us to try it. For thru-hikers, that evidence often comes from other hikers. Using Altra’s rise in long-distance hiking and one pair of shoes from my own 2016 AT thru-hike, we look at how gear becomes prevalent, why prevalence becomes persuasive, and the strange point where marketing starts becoming culture.

Dylan Tonkin

Why We Made it: Red Eft Print

I thought the Appalachian Trail needed a mascot. I knew exactly what it should be. The Red Eft print didn’t start with market research. It didn’t start with sales data,...
Dylan Tonkin
Why Are Red Efts Everywhere After It Rains?

Why Are Red Efts Everywhere After It Rains?

After it rains on the Appalachian Trail, red efts seem to appear everywhere. Where do they come from, and why are these tiny orange newts suddenly all over the trail?

Dylan Tonkin

The Fastest Way Down the Trail Isn't Always Faster

Moving efficiently down a trail has a lot less to do with speed than we think. After enough miles, the rocks and roots don’t disappear. You just get better at seeing them early, choosing a line, and moving through them with less effort.

Dylan Tonkin
5 Ways to Manage Post-Trail Depression

5 Ways to Manage Post-Trail Depression

Finishing a thru-hike can abruptly remove the movement, purpose, community and routine that defined everyday life for months. Here are five practical ways to manage the post-trail transition and stay connected to the parts of trail life that mattered most.

Dylan Tonkin
Stop Overpacking: Why a TownShirt Is the Only Base Layer You Actually Need

Stop Overpacking: Why a TownShirt Is the Only Base Layer You Actually Need

If your pack always feels a little too full, your clothing system is probably the reason. Extra shirts for hiking, one for camp, one for sleep, maybe another as a...
Christina Cozzens
The First 100 Miles of the Appalachian Trail: A Survival Guide

The First 100 Miles of the Appalachian Trail: A Survival Guide

The Appalachian Trail begins with a staircase at Springer Mountain and a lot of excitement. Packs are freshly packed. Gear’s brand new or carefully dialed. Everyone’s feeling strong. And then...
Christina Cozzens
What Kind of Shirt Should You Wear Backpacking?

What Kind of Shirt Should You Wear Backpacking?

Sun hoodies and hiking t-shirts both belong on trail. Here’s how to decide what to wear backpacking based on comfort, coverage, and the kind of day you want outside.

Christina Cozzens